IDEAS
In James Webb Young’s book, A Technique for Producing Ideas, he outlines the 4 steps to coming up with an idea:
- Gather raw material i.e. Research within set boundaries
- Digest raw material mentally
- Unconscious Processing i.e. Drop It
- The A-Ha/Eureka moment
In Kirby Ferguson's docuseries, Everything is a Remix, he illustrates the 3 elements of creativity:
- Copy
- Transform
- Combine
Novelty is a cult of the absurd.