IDEAS
In James Webb Young’s book, A Technique for Producing Ideas, he outlines the 4 steps to coming up with an idea: 

1. Gather raw material i.e. Research within set boundaries
2. Digest raw material mentally
3. Unconscious Processing i.e. Drop It
4. The A-Ha/Eureka moment 

In Kirby Ferguson's docuseries, Everything is a Remix, he illustrates the 3 elements of creativity:

1. Copy
2. Transform
3. Combine

Novelty is a cult of the absurd. 
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